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to buy your own data agency. KLM s Surprise campaign is a lovely example of a brand doing just that ...
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath...the challenge of a tight budget and a difficult brief? For both clients and agencies it can feel like a ... , is putting both business models and marketing strategies under new strain. If agencies spend all ... revolutionise the way that the client/agency relationship should focus time, energy and investment to meet ...
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national...guide for advertisers and agencies", a compilation of new facts about the evolving industry ...
few glasses of Pinot Grigio with the industry's top media agencies, clients and media owners, while
. This is the first work Jam has done for Wickes after it was appointed as its social media agency in March ...
, media owners and media agencies provide insights into some of the best work in the industry.
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
as UK-based agencies hold so dear in showing how we harness creativity. At the end of last year I ... agencies will be taking control of this unparalleled opportunity by underlining how investment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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