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Channel 4 hires Hearst's Matt Salmon as head of agency sales

of agency sales....agencies and clients, and he will lead a 50-strong division across three agency teams. He will report to Jonathan Allan, sales director of Channel 4 and will work alongside Channel 4's other head of agency sales ... of head of agency sales as part of the restructure announced last year . The internal appointments ...

Foxy Bingo exposes all in new ad

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

The joy of sex marketing

Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... in the UK. One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...

Exploring licensing's new gaming frontier

this year. Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ... in licensing, says Ciaran Coyle of licensing agency Beanstalk. 'It is difficult to understand when it is too ... the programme. Be prepared for the long haul Rob Corney, managing director at agency Bulldog, says ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ ... with a UK agency before, but use WPP-owned BPG in the Middle East. The account signals the fourth win for the agency set by John Townshend, Kate Waters and Mark Lund last year. The agency also works with Butlins ...

PRWeek podcast: TripAdvisor case shows why brands must engage

of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ... TripAdvisor s agency - to call the regulator out of touch . However, Brooke agreed with Thomas ...

Media Bitch's Diary 9 February

. It may have something to do with the fact H M is one of the agency's clients, and it might also have ...

Rooster called in to promote daily deals market conference

The agency won the ongoing retainer brief following a competitive pitch, with the initial focus on the summit moving to promoting organiser Stavros Prodromou as an expert in the field. The event is set to bring together a range of industry players from across Europe, including UK brands Living Social ...

Channel 4 makes promotions in sales restructure

specialists in each of Channel 4's new agency-facing teams. These teams will be led by David Amodio, Chris ... role of agency principal. Michele Russell has moved up to sales development leader. Jonathan Allan, the sales director at Channel 4, said: "The agency principals were chosen as a result of a rigorous ...

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