DIRECT CHOICE: Gordon's Gin
05 Jun 2003 | by Robert Prevezer, Chief executive, The Communications Agency
Reviewing a direct mailing pack isn't usually one of my favourite pastimes.
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Direct choice: Orange
28 Oct 2008 | by Alan Curson, Creative director, The Communications Agency
it ready-scrunched, in the perfect shape for the bin. Agency: Wunderman. ...
BlackBerry in agency hunt
12 Jul 2006 | by by Ed Kemp
and events agency to complete its first marketing communications roster of agencies....direct marketing agencies to pitch for the business, which will involve both traditional direct marketing ... in the near future. It is understood that the company is seeking a direct agency to maintain its strategy ... across the EMEA region, and it recently hired creative agency Albion to oversee its creative account ...
RNIB seeks direct agency
10 May 2007 | by Kate Nettleton
LONDON - The Royal National Institute for the Blind is on the hunt for a direct marketing agency..., who was closely involved with the RNIB account, left the agency. Bryan was poached by Iris to take ...
C&WC agency review
15 Jan 1997 | by ANNE-MARIE CRAWFORD
Cable & Wireless Communications is reviewing its below-the-line agencies, prompting its direct...Cable This process in no way reflects badly on any agency we have worked with in the past. All ... Cablemedia and Mercury Communications last year resulted in several agencies being retained. Craik ... agency to work in each core sector. Letters were sent to agencies this week informing them ...
Campaign fantasy agency
07 May 2009
LONDON - Campaign has selected its choices for a fantasy agency made up of top adland figures.... And even if you have launched your own agency, you've probably spent many idle moments wondering who else you might have chosen as your core team. All the best ad people have their fantasy agencies tucked away in a drawer somewhere. Here's Campaign's own fantasy agency, with absolutely no respect ...
Telegraph picks agency
19 Nov 1998 | by IAN DARBY
The Sunday Telegraph has hired below-the-line agency B lowfish to handle the trade promotion...The Sunday Telegraph has hired below-the-line agency B lowfish to handle the trade promotion of its new comic insert Disney Planet, positioned to rival the Sunday Times comic, Funday Times. ...
Scottish Widows appoints agency
14 Jun 2006
Scottish Widows has selected direct marketing agency Partners Andrews Aldridge to handle its...The agency, which already works on the direct marketing account for Lloyds TSB, will use the bank's customer database to target prospects and manage existing Scottish Widows customers. The appointment was made by Mike Hoban, Scottish Widows' customer and brand marketing director. In April, Hoban shifted ...
Waitrose seeks direct agency
18 Aug 2006 | by Claire Billings
Waitrose is looking for a direct marketing agency to develop a customer relationship marketing ... has approached a longlist of agencies and is in the process of compiling a shortlist. Waitrose, which does not currently work with a direct marketing agency, is thought to be looking for an agency ...
Westfield begins agency search
29 Jan 2008
The Australian company is hunting for an agency to handle a communications drive ahead of the opening of Westfield London, the biggest retail space in Europe. It has already approached a number of agencies regarding the brief. The winning agency will be tasked with creating an integrated campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
