News Brief: Fishburn Hedges eighth in survey
30 May 2008
AGENCY: Fishburn Hedges came eighth in this year's Best Workplace survey by the Great Place to Work
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Opinion: Leader - Lessons to be learnt from agency data
15 Oct 2004 | by Gidon Freeman, gidon.freeman@haynet.com
PR agencies should put as much store by cold calling potential clients and sending in unsolicited...But before less eager new-business chasers lose hope, they should spare a thought for the PRCA and the agency selection intermediaries. The trade body is named as playing a role in just 13 per cent of shortlist selections, while the selection firms are owned up to by a meagre 15 per cent of respondents ...
News Brief: Marcoms report
30 May 2008
AGENCY: The UK's top 100 marcoms firms now control 95 per cent of the market compared with 91 per
News Analysis: PR middlemen face changing role
22 Oct 2004
A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure...and management of PR agencies - released last week - suggests that only 15 per cent of pitch longlists source agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... the PR side is as healthy as the rest of the (intermediary) business,' says Agency Assessments partner ...
NOP selects Kaizo to step up comms work
28 Mar 2003
The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency ... to support the business strategy.' Agency board director Liz Andrews leads the Kaizo account team. Wragg ...
Evaluation: Top of client agenda
01 Oct 2004
clients. But this may be about to change.PR agencies might soon find their work open to greater scrutiny ... . 'Very few agencies are brave enough to do evaluation of their own work that say: "We did a shocking job on the launch of your new product and don't deserve to be your agency any more",' says Prudential director of PR ...
How does your salary compare?
11 Jan 2008 | by Alex Black
The 2008 report will be based on information submitted by both PR professionals and the companies that pay their wages. As well as data on agency pay rates, the 2008 PRWeek salary survey (published in February) will produce figures for the in-house teams of private companies, public sector organisations ...
Public Sector: PR Store helps West Lothian find local volunteers
29 Apr 2005
Run by volunteers, the 34- strong body communicates the views of individual towns and villages to local authorities, in particular on planning and licensing applications. The six-month drive is being handled by retained agency The PR Store and features a new website, a series of events, posters ...
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
lifestyle PR agency HCP managing director Kirk Hoatson. This tactic helped HCP expand coverage ... of workplace communications agency CHA: 'It's really important to tap in to the current media agenda ... of Catherine Zeta Jones.Also this spring, to promote the release of School of Rock at UCI cinemas, the agency ...
Research leads to evaluation guide
05 Aug 2005
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
