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The trend towards bespoke, artisan services extends to how clients appoint their ad agencies....and deal the most within the agency. Fair trading is, to us, the act of exchanging produce and services ... benefits. Bespoke networking It is commonly thought in Asia that only the larger network agencies ... for a cookie-cutter, ready-made ensemble of agencies to handle its global creative needs. Instead ...
LONDON – Brand and communications agency IAS Smarts, part of the Media Square group, has rebranded..., linked to full-service agency The Gate in London, which itself is part of The Gate Worldwide. Helen Hourston will lead the rebranded agency under The Gate banner, with Pete Martin as its creative director. The Gate and IAS Smarts are owned by Media Square, which also owns marketing agency Twentysix and design ...
Directflights.com is looking for an agency to handle its integrated advertising work....The website has contacted a number of agencies about the business. It is thought that the company, which is the fastest-growing travel-comparison site in the UK, is keen to educate consumers about its offering and boost its profile in the travel and tourism sector. In the past, Directflights ...
The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT...The MAA Agency MOT aims to help its member agencies identify their areas of strengths ... management, employee engagement, new-business processes, as well as planning and creativity. Agencies ... agencies don't spend enough time looking internally, which is why we have initiated the MAA MOT, in order ...
LONDON - The Post Office is on the hunt for a media agency to handle a £1.5m advertising campaign...comes amid a turbulent pitch process for a direct marketing agency for the Post Office, in which agencies withdrew over issues concerning a liability clause ...
Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...The website is planning an advertising assault in order to increase awareness and gain share of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account. Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...
Martin asks five agency leaders to reflect on how the industry has matured and whether they think...be my precis. My first job was in an agency of 45 people, with a media department of seven. I m now in an agency of 120 people, in a global holding company of 4,000. I felt I was working with those 44 other ... they are getting from agencies. - Who is the biggest character in media today and why? It s like asking for my ...
among agencies, says Adam Woods....out the sound of rustling cables, noisy static and frustrated groans as agencies try to build ... of broadcast futures, who is in the process of furnishing the WPP agency s Futures Room, observes: You would ... agencies are moving fast to build media labs that don t just predict the future, they also comprehensively ...
MediaCom chief executive Karen Blackett hosts the tour around one of the UK's biggest media agencies. Meet the key people and take a look inside the working environment of the agency which handles client accounts including Volkswagen, DFS and Wrigley. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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