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Think with Google: Which brands are getting online content right?

People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.

VisitScotland hunts for agency

LONDON - Tourism agency VisitScotland is looking for a marketing agency to handle its campaigns...The agency said it is looking for an agency to provide marketing, media and online marketing services', including creative work, media planning, event marketing and all below-the-line activity. The three-year contract will be worth up to 3m. Earlier this year the tourism body, which is funded ...

Bottlegreen appoints digital agency

It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...

Hovis appoints Agency Republic as sole digital agency

LONDON - Premier Foods has appointed Agency Republic to manage digital communications for Hovis...-fareast-language:#0400; mso-bidi-language:#0400;} This is the first time Premier Foods has appointed one agency to handle Hovis' digital advertising. In the past, it has worked with various agencies including Code ...

Postgoldforcash.com appoints media agency

-fareast-language:#0400; mso-bidi-language:#0400;} The appointment of the company's first media agency from ...

Running the perfect agency pitch

LONDON - Agency searches can be arduous, but thoroughness pays dividends....activity. Despite the lucrative prize of a big win, agencies frequently bemoan the fact ... . Initial talks are held to formulate the introductory brief, followed by discussions to screen agencies ... , with the shortlisted agencies accounting for at least two days of a marketer's time. Once three or four agencies ...

ESPN hunts for digital agency

from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief....In the US, ESPN, which is owned by Walt Disney, works with Wieden + Kennedy New York and it is thought that UK activity for above-the-line campaigns will run out of its London office. A spokesman for ESPN would not comment on agency arrangements in the UK. We currently have nothing to announce,' he ...

McDonald's kicks off agency search

LONDON - McDonald's has appointed Oystercatchers to conduct an agency search for its employer brand...Oystercatchers will handle all initial agency contact on behalf of McDonald's and will be responsible for recommending a pitch shortlist. Agencies will be invited to demonstrate how McDonald's can ... of a strategic review of our partner agencies we feel that now is the right time to put this account ...

Royal Navy seeks digital agency

LONDON - The Royal Navy is looking for a digital marketing agency to handle its communications...The Royal Navy has invited six agencies to pitch for the account, which is being handled by the COI. The successful agency will be tasked with implementing a strategy that places digital ... estate. The agency will also work alongside the Central Office of Information's (COI) Interactive ...

Environment Agency launches fishing magazine

LONDON - The Environment Agency is to encourage anglers to take up their rods and go fishing...-fareast-language:#0400; mso-bidi-language:#0400;} The agency has appointed Think Publishing to create eight ... regularly. The magazine is the latest addition to Think's portfolio of work for the Environment Agency. The agency also publish a range of Where to go fishing guides, as well as the Reel Life magazine ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.