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One of the (many) interesting things about being a consultant is finding yourself sandwiched between the public and private sectors.
The reason Virgin Atlantic has been such a rip-roaring success over the years is down to its founder, Sir Richard Branson. Doubtless there are jumbo-loads of extremely talented people working in the organisation and their contribution is essential, but it's primarily Branson. Only he truly understands...
Postmodern Marketing, by Professor Stephen Brown (Thomson Learning, 27.99). If you've ever thought there must be more to marketing than being a slave to a focus group, or wondered who is going to be fooled by major brands' attempts at achieving credibility by telling you not to trust...
Everything was fine until wireless came along. We had just worked through the business case and budget for our web activities and now its all up in the air again. It makes me want to scream. Does it sound familiar? Like every other business process, budgeting is not immune to the need...
Everything was fine until wireless came along. We had just worked through the business case and budget for our web activities and now its all up in the air again. It makes me want to scream. Does it sound familiar? Like every other business process, budgeting is not immune to the need...
A return to its full-service digital agency roots has placed Agency Republic at the head...marketing from advertisers. The AAR conceded that it handled only 15. Of the 11 pitches Agency Republic ... 's Digital Agency of the Year. Over the past 18 months, Republic has honed its model of converting bricks ... with sister integrated agency Claydon Heeley Jones Mason. At the start of 2004, Omnicom-owned Republic ...
- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu...- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum. Killakanu, which has offices in Hamburg and Cologne, was founded in 1996 and it names Volvo and Sony among its clients. Icon Medialab is one of the biggest interactive companies ...
- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu...- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum. Killakanu, which has offices in Hamburg and Cologne, was founded in 1996 and it names Volvo and Sony among its clients. Icon Medialab is one of the biggest interactive companies ...
The Environment Agency is looking to create its first roster of PR agencies to assist with a raft...full-service agency, Marsteller, last year. The idea for a roster was first mooted by director ... that.’ Agencies are now being asked to submit their bids for the roster. It is hoped that between four to six agencies will be appointed, and that the roster should be in place by May. Likely ...
Media agencies are experiencing unexpected prosperity, but is it all down to online? asks Ian Quinn....that their trading counterparts, media agencies, appear to be sailing through the choppy recessionary waters relatively untroubled. That at least is the evidence of the latest report on media agency performance from ... agencies, accord-ing to their latest financial results. Profit margins at half of the agencies shot up ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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