Chris Madel, London Communications Agency: The next race is now on
22 Oct 2010 | by Chris Madel, London Communications Agency
is now on. Chris Madel is account director at London Communications Agency VIEWS IN BRIEF ...
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Digital Essays: Cunning plans
30 Jun 2006 | by Patrick Griffith, Agency Republic
Digital agencies understand the new planning model that is necessary in an age when consumers...?" Something's changed. The shiny penny has dropped. Suddenly people have woken up to digital. All-agency ... programme!" The problem with traditional agency thinking is that it is predicated on an assumption ... to offer. Now, the traditional agency approach would have been an ad campaign showcasing the wider talent ...
The Secret Little Agency
10 Apr 2012 | by Nicholas Ye, The Secret Little Agency
The trend towards bespoke, artisan services extends to how clients appoint their ad agencies....and deal the most within the agency. Fair trading is, to us, the act of exchanging produce and services ... benefits. Bespoke networking It is commonly thought in Asia that only the larger network agencies ... for a cookie-cutter, ready-made ensemble of agencies to handle its global creative needs. Instead ...
A right mayoral job ahead
24 May 2012 | by Jonny Popper, London Communications Agency
Jonny Popper of London Communications Agency....director of London Communications Agency. VIEWS IN BRIEF Which MPs will be setting parliamentary ...
All change in Boris' London
08 May 2009 | by Jonny Popper, London Communications Agency
elopment Agency and the Metropolitan Police Authority, and there is a new Metropolitan Police commissioner ... as secretive because of the Lords inquiry. All agencies should publish their full client lists openly ...
Digital Essays: Crossing the line
29 Jun 2007 | by Sam Court, Alistair Millen, Agency Republic
The technical chief and senior planner at Agency Republic explain why inter-departmental working.... Conventional thinking tells us we should be at opposite ends of the agency process; a musty, pipe ... of the digital milieu means agencies as a whole need to take their lead from their audience. You only need ... traditional agencies that are tied to individual specialisms. That linear approach to process, where client ...
CRITIQUE
31 Dec 2001 | by STEPHEN GREENE, creative director, The Interactive Agency
and tight security wherever you go? Not such a joy after all, then. 1. Client Thomas Cook Agency ... Agency Leonardo Art director Stuart Button Copywriter Wesley Hoawes Medium Press ads 3. e ... -media-c Agency Alphabet Art director Nick Platt Copywriter Barney Cockerill Medium Direct mail 4 ...
Newspaper Advertising - The Creative Potential: Introduction
20 Jan 2006 | by Maureen Duffy, chief executive, Newspaper Marketing Agency
respected photographers, designers and writers. Advertisers, senior agency and newspaper people share ... and agencies to get the best out of the medium. Major Newspaper Marketing Agency initiatives are in place ... advertisers and agencies to gain a better understanding of how advertising is consumed in newspapers; and how ...
Direct choice: Orange
28 Oct 2008 | by Alan Curson, Creative director, The Communications Agency
it ready-scrunched, in the perfect shape for the bin. Agency: Wunderman. ...
OPINION: Creative work should be paid for by results
30 Oct 2002 | by JON BAINS, chairman of digital agency Lateral
Lateral's Jon Bains explains why he believes that paying creative agencies by results can help ... can motivate their creative agencies to strive for better, more effective work by paying by results ... through and complete a transaction. Results-based fees for creative agencies can't really work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
