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that the Korean carmaker's in-house agency is to launch in London. Headhunters are understood to be searching for a senior UK agency executive with experience of working in Asia to head the operation, called ... -Beom Park, Innocean's worldwide chief executive, said at the time: "We see ourselves as the master agency ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... their lives trying to make themselves more trusted,' says Adam Wylie, managing partner at integrated agency 23 ...
LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range....The car manufacturer is looking for an agency that can provide business-to-business marketing ... . Peugeot does not currently have an incumbent agency on the account, but does work with the customer publishing agency Specialist to publish Fleet Forum, a magazine aimed at Peugeot's fleet of car operators ...
LONDON - Shell is searching for a digital agency to handle its online communications and to design...The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant. The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell ...
Shell is searching for a digital agency to handle its online communications and to design its...The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant. The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell ...
LONDON - VW is on the hunt for an agency to handle its social media account and is approaching...the brand, and devise a social media strategy to maximise on that feedback. The agency will work alongside VW's roster of agencies, which include DDB London, AKQA and Tribal DDB. Tribal DDB has been approached but has declined to pitch for the business. The successful agency will take on responsibility ...
LONDON -- Porsche, the German luxury car brand, is on the hunt for an agency to handle its UK...The company has held credentials meetings with a number of undisclosed agencies and is drawing up a shortlist to pitch for the business. Porsche s in-house marketing team will be handling the review ... account for the past six years. The agency was appointed to both the above and below-the-line business ...
BMW is looking for a lead digital agency in the UK to handle the online advertising activity...The automotive company's headquarters in Germany has contacted UK agencies directly to invite them to compete for the business. Profero currently holds Mini's digital advertising account in the UK, while ... record for the number of people "virtually" squeezed into a Mini. The agency installed a life ...
Nissan is on the hunt for an agency to handle its direct marketing activity in the UK....The car-maker has appointed Creative Brief to handle the search, and a number of agencies have ... the strength of its existing agency relationships. TMW currently handles the majority of Nissan's direct ... manufacturer also appointed the agency to oversee its pan- European CRM business. TBWA is the incumbent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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