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Dorothy Perkins has parted company with its advertising agency, Steven Sharp, after the agency...Dorothy Perkins has parted company with its advertising agency, Steven Sharp, after the agency ... Perkins without an agency midway through shooting its pre-Christmas campaign. Marketing director Breffni Walsh declined to comment, but the retailer is believed to be talking to agencies including Grey ...
:- Tie Rack, the retailer whose outlets have become familiar sights in airport departure areas, has picked M&C Saatchi to review its communication needs. The agency has been briefed to look ... the company in 1982, cited the agency's "strategic and creative strength" as the reason for the appointment ...
:- Tie Rack, the retailer whose outlets have become familiar sights in airport departure areas, has picked M&C Saatchi to review its communication needs. The agency has been briefed to look ... the company in 1982, cited the agency's "strategic and creative strength" as the reason for the appointment ...
Timberland, the clothing and footwear brand, is looking for an agency to handle its £5 million...The brand has contacted a number of undisclosed agencies in the US and UK with a view to holding a ... if the incumbent, the Havas-owned agency Arnold, will be repitching for the brief. It won the task in April ... . It is understood that the winning agency will produce global campaigns to boost the brand's dwindling sales ...
following the resignation of its incumbent agency, DMB&B, in November....- Citizen Watches has named four finalists to its 15 million ( 9 million) US advertising account following the resignation of its incumbent agency, DMB McCann-Erickson; Lowe & Partners/SMS and Deutsch. A decision is expected in March. ...
following the resignation of its incumbent agency, DMB&B, in November....- Citizen Watches has named four finalists to its 15 million ( 9 million) US advertising account following the resignation of its incumbent agency, DMB McCann-Erickson; Lowe & Partners/SMS and Deutsch. A decision is expected in March. ...
Canterbury of New Zealand, the sportswear brand, has appointed its first advertising agency...It has hired London agency Electric to handle its marketing up to and including next year's tournament in France. The campaign will include advertising, player endorsements and online activity, including a revamp of Canterbury's website (www.canterburyofnz.com). Electric won the business after ...
summer, has hired a specialist retail agency for a fresh approach this autumn.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... their lives trying to make themselves more trusted,' says Adam Wylie, managing partner at integrated agency 23 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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