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LONDON - McDonald's has appointed Oystercatchers to conduct an agency search for its employer brand...Oystercatchers will handle all initial agency contact on behalf of McDonald's and will be responsible for recommending a pitch shortlist. Agencies will be invited to demonstrate how McDonald's can ... of a strategic review of our partner agencies we feel that now is the right time to put this account ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... their lives trying to make themselves more trusted,' says Adam Wylie, managing partner at integrated agency 23 ...
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent ... review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ...
LONDON - A trio of charities is seeking to appoint an ad agency to run a campaign in support...and The Gate are pitching for the business as well as M C Saatchi, the agency behind the DoH's Change4Life ad ... . It is understood that all the agencies have pitched and a result is due at the end of the month. The Department ...
Design agencies are being called on to demonstrate their adaptability as the tough economy...marketing budgets and put projects on hold, agency margins are squeezed. There is no denying it has been a tough year so far, but the picture for design agencies appears to be mixed: some agency heads ... consultancy Honey, design agencies need more business acumen to remain profitable and successful. 'It's about ...
After splitting with its global agency Crispin Porter & Bogusky last month, Burger King has...Agencies were contacted by the company last week with a request for information, and a pitch for the local business is expected to take place after Easter. The US-based agency Crispin Porter Bogusky ... with the agency it was expected that it would look for another global agency to directly replace Crispin Porter ...
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account....The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate the entire Baxters product range, which includes its collection of soups, chutneys, condiments and preserves ...
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return...The agency s role will be to provide consumer PR and marketing support as the business approaches the key summer trading period. The agency said it was supporting Little Chef as it aims to return ... business. We wanted to work with a boutique agency that genuinely understood the collective goal ...
six-months, according to the Food Standards Agency (FSA).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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