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Newspaper Advertising - The Creative Potential: Introduction

respected photographers, designers and writers. Advertisers, senior agency and newspaper people share ... and agencies to get the best out of the medium. Major Newspaper Marketing Agency initiatives are in place ... advertisers and agencies to gain a better understanding of how advertising is consumed in newspapers; and how ...

Adwatch: B&Q - 'Bill Oddie'

Bill Oddie's voice twitters 'cheap, cheap' like one of his precious hedge sparrows while a dust-sheet is whipped off a '15% off' sign and the B&Q logo pogos around, flashing sections of bathroom suite like the panels on a Rubik's Cube (sorry, that's offensive to the Rubik's Cube, which can at least...

MEDIA CHOICE: 3

For football fans, this time of year marks a weird period of sporting change, as we attempt to familiarise ourselves again with the rules of cricket.

Digital agency of the year - Agency Republic

pushed Agency Republic ahead of its closest rivals...business story, rendered Agency Republic as the obvious choice for Campaign's Digital Agency of the Year ... directorship of Andy Sandoz , who was appointed last year, the agency delivered ambitious campaigns across a wide range of clients and proved itself a worthy successor. Agency Republic displayed a good ...

Think with Google: Which brands are getting online content right?

People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.

Agency rebrands Scottish division

LONDON – Brand and communications agency IAS Smarts, part of the Media Square group, has rebranded..., linked to full-service agency The Gate in London, which itself is part of The Gate Worldwide. Helen Hourston will lead the rebranded agency under The Gate banner, with Pete Martin as its creative director. The Gate and IAS Smarts are owned by Media Square, which also owns marketing agency Twentysix and design ...

Google completes agency team

Google has hired RadioCentre director Peter Cory in a further boost to its agency team....Cory, who spent six years at the radio industry body, will join as an agency relationships leader ... director, who is now focusing on the firm s work with agencies. David Raitt, who has been with Google for nearly five years, is agency head, also reporting to Howe. Howe said Google would invest further ...

Telegraph signs agency man

Telegraph Newspapers has poached a senior executive from the agency world to head its commercial...Jim Freeman, head of press and radio at ZenithOptimedia, has quit the agency after 15 years ... the agency this month as general manager Ollie Joyce quit to join strategic planning agency Rise as a partner ... thought about it, I didn't want to turn down.” His agency colleague, Joyce, who will leave some time ...

PictureBox seeks CRM agency

an agency to handle its CRM account....The company is approaching a number of agencies directly for the business as it hopes to increase ... On Demand Services at NBC Universal. It is understood that the appointed agency will be PictureBox's first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

Guerretta quits Aegis agency

LONDON - Nicole Guerretta, the managing director of Aegis out-of-home agency Source, has left...She has worked at Source, previously known as Concord, for 13 years and it is not known whether she has a job to go to. Steve Bond, managing director of Aegis's larger out-of-home agency ... claims to differ from other agencies by doing the strategic planning for clients and then working ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.