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Digital Essays: Cunning plans

Digital agencies understand the new planning model that is necessary in an age when consumers...?" Something's changed. The shiny penny has dropped. Suddenly people have woken up to digital. All-agency ... programme!" The problem with traditional agency thinking is that it is predicated on an assumption ... to offer. Now, the traditional agency approach would have been an ad campaign showcasing the wider talent ...

Digital Essays: Crossing the line

The technical chief and senior planner at Agency Republic explain why inter-departmental working.... Conventional thinking tells us we should be at opposite ends of the agency process; a musty, pipe ... of the digital milieu means agencies as a whole need to take their lead from their audience. You only need ... traditional agencies that are tied to individual specialisms. That linear approach to process, where client ...

Swedish Web agency acquires agency in Germany

- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu...- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum. Killakanu, which has offices in Hamburg and Cologne, was founded in 1996 and it names Volvo and Sony among its clients. Icon Medialab is one of the biggest interactive companies ...

Swedish Web agency acquires agency in Germany

- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu...- Swedish internet agency Icon Medialab has bought German internet communications agency Killakanu for an undisclosed sum. Killakanu, which has offices in Hamburg and Cologne, was founded in 1996 and it names Volvo and Sony among its clients. Icon Medialab is one of the biggest interactive companies ...

DIARY: Agency league update

For the fourth consecutive month, Sue Hildrey leads Campaign s Fantasy Agency League, sponsored...For the fourth consecutive month, Sue Hildrey leads Campaign s Fantasy Agency League, sponsored by DoubleClick. Her team, The Agency.com, has now racked up a massive 804 points - well ahead of her nearest ... agency from his line-up. Tony Emment from Starcom Motive netted a whopping 240 points this month ...

Campaign fantasy agency

LONDON - Campaign has selected its choices for a fantasy agency made up of top adland figures.... And even if you have launched your own agency, you've probably spent many idle moments wondering who else you might have chosen as your core team. All the best ad people have their fantasy agencies tucked away in a drawer somewhere. Here's Campaign's own fantasy agency, with absolutely no respect ...

Dentsu renames digital agency

LONDON - Dentsu has renamed its digital agency DentsuFuse following the failure of its joint

NASA seeks digital agency

NASA, the National Aeronautics and Space Administration, is talking to London agencies about a...The company, which plans to launch 15 shuttles before the end of 2009, wants to recruit more astronauts to man its exploration programme. The pitch is being run from the US. The winning agency will create an online ad campaign driving possible recruits to a website, which will host an online flight ...

NASA seeks digital agency

LONDON - NASA, the National Aeronautics and Space Administration, is talking to London agencies...The company, which plans to launch 15 shuttles before the end of 2009, wants to recruit more astronauts to man its exploration programme. The pitch is being run from the US. The winning agency will create an online ad campaign driving possible recruits to a website, which will host an online flight ...

888.com seeks agency

888.com has kicked off a search for an agency to handle its global advertising account. 888 Holdings, the online gaming group, has shortlisted a number of network agencies to compete for the business. The pitch is being handled by the AAR, which has asked agencies to submit global credentials by the end ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.