The trend towards bespoke, artisan services extends to how clients appoint their ad agencies....and deal the most within the agency. Fair trading is, to us, the act of exchanging produce and services ... benefits. Bespoke networking It is commonly thought in Asia that only the larger network agencies ... for a cookie-cutter, ready-made ensemble of agencies to handle its global creative needs. Instead ...
Directflights.com is looking for an agency to handle its integrated advertising work....The website has contacted a number of agencies about the business. It is thought that the company, which is the fastest-growing travel-comparison site in the UK, is keen to educate consumers about its offering and boost its profile in the travel and tourism sector. In the past, Directflights ...
The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT...The MAA Agency MOT aims to help its member agencies identify their areas of strengths ... management, employee engagement, new-business processes, as well as planning and creativity. Agencies ... agencies don't spend enough time looking internally, which is why we have initiated the MAA MOT, in order ...
Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...The website is planning an advertising assault in order to increase awareness and gain share of the growing price comparison market. It has approached a number of unspecified agencies inviting them to pitch for the account. Pricerunner is hoping to increase awareness in a market where visitor numbers are sensitive ...
Agency Republic has poached WCRS&Co's digital creative director, Alistair Campbell, to fill...Campbell rejoins Agency Republic, where he was a creative director, 18 months after leaving ... in January after six years at the agency. In his new role, Campbell will assume a board position, working ... . As the digital creative director at WCRS Co, Campbell led the digital creative output of the agency and worked ...
Peta, the animal rights organisation known for its striking ad campaigns, is looking for an agency...A number of UK-based agencies have been contacted regarding the work; however, it is not known whether a formal pitch process will follow. It is understood that Peta wants an agency to create a ... of its advertising in-house, but is keen to work with an agency with greater digital expertise. Among ...
Anomaly, the digital advertising agency launched in 2004 by Carl Johnson, has opened an office...The Amsterdam launch is Anomaly's third, following New York and London, where an agency was established nearly four years ago. Hazelle Kl nhammer takes the role of managing director of Anomaly Amsterdam. It does not yet have retained clients and is in talks with candidates ahead of appointing a ...
appointed The Good Agency to handle the advertising for its donor-acquisition business....The agency picked up the account after a pitch against two other shops, and will now be responsible for launching a series of TV, press and digital campaigns to help build the charity's profile ... Good Agency excited us with its excellent strategic approach, creative delivery and understanding ...
, but struggled to convert this into operating profits. Gross income across the Top 30 agencies increased by 18...reporting operating losses. Between them, the losses posted by DM Europe, Asia Digital Holdings and Agency.com wiped out any increases in profits from other agencies. Despite this, there were some good individual ... , it was the increase in other overheads that helped to significantly decrease the margin. It's clear that agencies need ...
per cent, which 21 of the Top 30 media buying companies achieved. All but three agencies achieved ... . Independently owned agencies are, on the whole, smaller than group-owned ones as they cannot benefit from the sheer economy of output from well-backed group-owned agencies. They do, however, represent a 14 per cent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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