The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent ... review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ...
After splitting with its global agency Crispin Porter & Bogusky last month, Burger King has...Agencies were contacted by the company last week with a request for information, and a pitch for the local business is expected to take place after Easter. The US-based agency Crispin Porter Bogusky ... with the agency it was expected that it would look for another global agency to directly replace Crispin Porter ...
LONDON - Baxters, the food manufacturer, is looking for an agency to handle its advertising account....The company, which currently works with the Edinburgh-based The Union, has approached a selection of English and Scottish agencies with a view to holding a pitch. The review is expected to incorporate the entire Baxters product range, which includes its collection of soups, chutneys, condiments and preserves ...
McDonald's has appointed its roster agency Leo Burnett to handle advertising around its sponsorship...Leo Burnett, which will run the account out of its London office, will work in collaboration with its sister agencies Arc and LeoSport. The brief covers all communications from advertising ... activation and sponsorship. The restaurant group works with a number of other agencies in local markets ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
SINGAPORE - Burger King has named Publicis its agency-of-record in Singapore, beating Euro RSCG..., effective immediately. Burger King called the pitch in May this year. Incumbent agency Religion ... agency with experience in the retail space and its appointment is one of our key initiatives to prepare ... the best out of our agency partnership." Philip Ho, head of marketing at Burger King Singapore, added ...
's largest pizza delivery company has approached agencies directly ahead of a contest for the business....in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...
account, following a pitch against undisclosed agencies.
approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ... managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
The two agencies pitched for the business together against Krow, Iris and the Glasgow-based agency Frame, the incumbent on the account. The pitch was handled by the AAR. McCann will now be responsible for Subway's TV advertising, while Momentum will handle its point-of-sale and digital duties. The agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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