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of winning a major piece of business from Air France....The dissolution of the nine-strong agency comes after two decades of consultancy under the leadership of MD Geoff Saltmarsh. Set up in 1990, the agency's current clients include the Taiwan Tourist Bureau and Discover Dominica. Saltmarsh won the Air France account from Consolidated PR in January ...
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ... will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ... 4 aired a special ad displaying Twitter responses to its premiere of the trailer for the Ridley ...
DraftFCB in Buenos Aires has created The Book That Can't Wait for the bookstore and publisher
for Ridley Scott's 'Prometheus' at the same time as the film's trailer airs on Channel 4....When the trailer airs on Channel 4, an ad on Zeebox will promote a competition to win a pair of tickets to the UK premiere of 'Prometheus', or 50 tickets to an exclusive pre-premiere screening ... trailer is aired on TV, Zeebox will automatically recognise it and offer viewers more opportunities to win ...
KLM launched a campaign simultaneously with airline Air France, which is part of the same group ... The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ...
Catherine Deneuve stars in a new campaign for Orange in France.
and France after an agency review....Fleishman-Hillard will take over the work previously done by GolinHarris in the UK, FischerAppelt in Germany, Edelman in Italy and Hopscotch in France. The appointment follows Expedia s decision ... . For trade PR the company will still use Edelman in Italy, Tilder in France, Spider in UK and KPRN in Germany. ...
The BBC has retained the rights to broadcast the free-to-air Premier League highlights until
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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