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Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

30 Oct 1998 | by STEPHANIE FRANCE

Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication.

INTERNATIONAL: France turns to PR in bid to boost election turnout

21 Aug 1998 | by SOPHIE BARKER

PARIS: France s Government information service, the Service d Information du Gouvernement, is seeking PR support to encourage electoral turn-out in the coming European elections next June.

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

25 Jul 1997

The PR industry in France perked up last year after a very sluggish 1995. It would appear that French companies are beginning to realise the value of PR, despite their everlasting love affair with advertising.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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