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Air New Zealand gives consumers cashback for social media plugs

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin. The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ...

Air New Zealand 'premium enjoyment' by Albion

Albion has created digital and print work for Air New Zealand....The ad executions take viewers directly into Air New Zealand's cabin, giving a first-person view of what travellers experience and how they can enjoy the space, whether flying alone or with a partner. ...

Air New Zealand 'The Kiwi Sceptics' by Host

Air New Zealand has launched its biggest Australian campaign in the past decade....The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby. Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...

Air New Zealand challenges public to solve mascot murder

Air New Zealand has released an online Cluedo competition challenging people to solve the murder...Air New Zealand has partnered with Hasbro, the toys and games company, to create an online version ... . The game is centred on the murder of Air New Zealand's puppet mascot, Rico, at a party in his mansion ... , Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention ...

Air France 'Charlotte Gainsbourg preview' by BETC Euro RSCG

Air France Music is enabling fans to discover four brand new tracks by Charlotte Gainsbourg two...From 21 November, Charlotte Gainsbourg will put a first unreleased track online exclusively on Air France Music s Facebook page. The fans will be at the heart of the event: one by one, the three other ... to her favourite spots in the English capital. As a part of its earlier musical initiatives, Air ...

Orange 'what's your IQ?' by Ogilvy & Mather, France

Ogilvy in France has created a Facebook app, called FPA (Favourite Profile Awards), which intuitively monitors and measures a user's profile influence on the social network, for Orange.

Nike and Foot Locker kick off celeb-packed Air Max campaign

Nike and Foot Locker are launching a pan-European campaign to promote the new Air Max 90 trainer...edition Air Max 90 wristband featuring the shoe colours from Foot Locker stores. The microsite also ... Air Max 90. ...

Renault pitches France against UK in comic ads

Renault is rolling out an integrated campaign encouraging British consumers to think more positively about the French car marque.

Seat to air Sex Drive online reality show

Volkswagen-owned car marque Seat is launching a new online reality show to determine whether men or women make the best drivers.

Twitter-hacking suspect arrested in France

LONDON - A man suspected of hacking into Twitter's system, gaining the passwords of Barack Obama and Britney Spears, and distributing confidential documents to the media, has been arrested in France.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.