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Air New Zealand gives consumers cashback for social media plugs

18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin. The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ...

Air tax rise sparks further lobbying from airline heads

02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

An 8% increase in Air Passenger Duty (APD) came into effect yesterday (1 April), sparking further

Air tax hikes will 'undermine' Olympics, says BA chief

01 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

(IAG), has again hit out at the Government's expected hike in air taxes, saying it will "undermine...Walsh said the expected 8% hike in Air Passenger Duty (APD) in April will deter visitors to the UK. British Airways has paid 40m in sponsorship money to be the official airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions on the Olympics. It ...

Air New Zealand challenges public to solve mascot murder

02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Air New Zealand has released an online Cluedo competition challenging people to solve the murder...Air New Zealand has partnered with Hasbro, the toys and games company, to create an online version ... . The game is centred on the murder of Air New Zealand's puppet mascot, Rico, at a party in his mansion ... , Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention ...

Air France and KLM focus on African and Chinese markets

19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK...by agency 3 Fish In A Tree, target people of Chinese and African origin in the UK to highlight Air France KLM group's network across Africa and Asia. The Air France activity uses the strapline "Reconnect ... to people, and "they are not prepared to compromise on this". This week, Air France KLM dismissed its ...

Air Wick launches £3m Christmas push

14 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign

Malaysia Airlines and Air Asia sponsor QPR

12 Sep 2011 | by Daniel Farey-Jones

with Malaysia Airlines for its home shirt and Air Asia, the airline owned by the club's majority shareholder...in Southeast Asia and further afield'. Air Asia and its long-haul arm Asia Asia X are partly owned by QPR ... joined the board of Malaysian Airlines last month, when Air Asia and Malaysian Airlines struck an agreement to find ways of working together. At the same time Fernandes' company Tune Air agreed to take a ...

Fernandes to use Air Asia as fallback shirt sponsor

19 Aug 2011 | by John Reynolds

New QPR boss Tony Fernandes has promised fans that he will sign up his own Air Asia brand...QPR failed to land a sponsor for the start of the football season, despite being promoted to the Premier League this year. Fernandes, owner of the Team Lotus Formula 1 team and airline company Air ... 'm sure I can persuade Air Asia or Malaysian Airlines to come on board and sponsor us." Air Asia ...

Air Asia boss in talks to buy QPR

29 Jul 2011 | by John Reynolds

Air Asia owner Tony Fernandes is in talks with Queens Park Rangers over a possible £100m purchase...of the Air Asia airline and has previously claimed he made an offer to buy West Ham United. QPR said ...

Air Wick launches £3m marketing campaign

11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB) is today launching a £3m marketing campaign to support its new Air Wick...and automatically activate its air-freshening mechanism. National TV and press ads by Euro RSCG, supported ... in the Air Wick". The campaign is part of a 10m marketing spend by RB this year on the Air Wick brand ... that it creates a while new category of air care. "We believe the product will make simple motion detection air ...

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