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Rape awareness campaign to stay on air despite 95 complaints

06 Apr 2012 | by Daniel Farey-Jones

The ad, this is abuse , was created for the Home Office by Rainey Kelly Campbell Roalfe/Y R and went on air on 5 March. It is aimed at 13- to 18-year-olds and shows a teenage couple alone in a bedroom, upstairs at a house party. The boy pushes his girlfriend on the bed and has sex with her, despite ...

Air Ambulance Service calls in Frequency to attract celebrity support

10 Jan 2012 | by John Owens

A life-saving air ambulance service has called in agency help to encourage sports stars...Frequency Media has been drafted in by The Air Ambulance Service (TAAS) to boost its long history of celebrity endorsement. After initial contact was made late last year, the agency has now been retained ... will be an event publicising The Children s Air Ambulance, planned for Q3. TAAS operates across the counties ...

MPG lands France tourism business

02 Dec 2010 | by Katherine Levy

The Havas-owned MPG Media Contacts has been awarded the estimated £5 million pan-European media planning and buying account for Atout France, the tourist body funded by the French Ministry of Tourism.

BBC to air controversial 'expensive' ad

10 Aug 2009 | by Kate Nettleton

versions. It is not yet know whether the full version of the campaign will ever be aired. A spokeswoman ...

Association France Alzheimer 'they won't remember' by Saatchi & Saatchi Paris

16 Jun 2009

Saatchi & Saatchi Paris has created a shocking new TV campaign to raise awareness of the work being done by Association France Alzheimer.

Plans to dramatically increase air passenger duty will hit premium economy and long-haul flights

09 Jun 2009 | by Alex Brownsell

LONDON - A dramatic rise in air passenger duty has travel operators up in arms...., but government plans to raise the level of air passenger duty (APD) have the entire UK travel industry ready ...

Solidarité Sida (AIDS Solidarity) 'clocks' by Euro RSCG France

20 May 2009

Euro RSCG France has teamed up with artist Nadine Grenier to launch this outdoor campaign to raise awareness of the rising numbers of AIDS-related deaths in Africa.

Royal Air Force enlists Agency Republic for digital recruitment campaign

25 Mar 2009 | by Fiona Ramsay

LONDON - The Royal Air Force (RAF) has appointed Agency Republic to work on the digital advertising...The appointment follows a four-way pitch managed by the Central Office of Information (COI). The online advertising creative will support above-the-line work by DLKW to support the service through the stories of people serving in the RAF. The Royal Air Force has been on the hunt for an agency since ...

Flora Buttery ad taken off air

25 Feb 2009 | by Hadassah Nymark

LONDON - A TV ad claiming more people preferred Flora Buttery has been pulled after the ASA received 30 complaints challenging its statistical evidence.

NBC refuses to air sexy PETA ad during Super Bowl

29 Jan 2009 | by Miranda Fitzgerald

LONDON - US TV network NBC has refused to show an ad from animal rights group PETA during this Sunday's Super Bowl broadcast because it says the spot is too sexually explicit.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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