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Reckitt Benckiser prepares Christmas ad campaign for Air Wick

its new Air Wick Christmas collection.

Sainsbury's to air second 'Try Team' ad

LONDON - Sainsbury's is rolling out its latest TV ad to support its 'Feed your Family for a Fiver' campaign.

Political Lebanese viral to air on mainstream tv

DUBAI - A viral ad campaign by H&C Leo Burnett urging the Lebanese people to ‘make a difference' during the country's current political crisis has proved so successful that the agency is considering moving the campaign to TV.

M&S labels food products imported by air

by air, as part of its five-year plan to become carbon neutral....The label comprises an aeroplane symbol and the words air freighted . Initially it will appear on 20 product lines but M S plans to roll it out to around 150 different products. The scheme launches this week. M S s carbon neutral initiative, dubbed Plan A , launched in January. Other elements ...

France: Special Report

Burning cars in the banlieues, students fighting riot police, countrywide strikes, queues of job-seekers, an economy going backwards and a government that has lost the plot - this is a view of France that has captivated the foreign press, but the reality is not quite so bleak.

Media: Julie France becomes managing director of Avanti Screenmedia

Julie France, the former managing director of Clear Channel UK, has resurfaced as the managing director of Avanti Screenmedia. Avanti runs a network of screens in bars and shopping malls.

Air Miles unveils wine and holidays points incentive

LONDON - The Air Miles Travel Company is sending a promotional mailing to 1.5m members, offering...The mailing, which was developed by dunnhumby cinnamon, direct arm of customer insight and marketing consultancy dunnhumby, is being sent out this month. The offer will be backed by point-of-sale activity in Tesco stores. The in-store work will promote Air Miles as an alternative to money-off vouchers ...

Abacus France launch to help catalogue companies

LONDON - Abacus, the data and research firm, has launched Abacus France, to target French catalogue companies with the country's first cooperative database dedicated to distance selling.

Spar prepares to air in-store radio

The station, to be branded Spar Live, will be tailored to the grocery chain's needs and will air from September. The station's other customers include Londis, Texaco service stations, Dixons and Lloydspharmacy. It is also being trialled in 30 Iceland stores. The Spar deal brings the number of retail ...

Royal Air Force loses battle to control trademark roundel

November saw the MoD launch an attempt to register the Royal Air Force's Union Jack coloured roundel, but the Trade Marks Registry blocked the move. The MoD argued that the roundel was inextricably linked to the RAF and that firms wanting to use it on clothes should pay a royalty fee to the government ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.