18 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin.
The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour.
Air ...
17 Apr 2012
Albion has created digital and print work for Air New Zealand....The ad executions take viewers directly into Air New Zealand's cabin, giving a first-person view of what travellers experience and how they can enjoy the space, whether flying alone or with a partner. ...
02 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
An 8% increase in Air Passenger Duty (APD) came into effect yesterday (1 April), sparking further
01 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
(IAG), has again hit out at the Government's expected hike in air taxes, saying it will "undermine...Walsh said the expected 8% hike in Air Passenger Duty (APD) in April will deter visitors to the UK.
British Airways has paid 40m in sponsorship money to be the official airline partner of the London 2012 Olympic Games.
Walsh told the Guardian : "We're spending billions on the Olympics. It ...
15 Feb 2012
Air New Zealand has launched its biggest Australian campaign in the past decade....The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby.
Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...
02 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand has released an online Cluedo competition challenging people to solve the murder...Air New Zealand has partnered with Hasbro, the toys and games company, to create an online version ...
.
The game is centred on the murder of Air New Zealand's puppet mascot, Rico, at a party in his mansion ...
, Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention ...
21 Nov 2011
Air France Music is enabling fans to discover four brand new tracks by Charlotte Gainsbourg two...From 21 November, Charlotte Gainsbourg will put a first unreleased track online exclusively on Air France Music s Facebook page. The fans will be at the heart of the event: one by one, the three other ...
to her favourite spots in the English capital.
As a part of its earlier musical initiatives, Air ...
19 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK...by agency 3 Fish In A Tree, target people of Chinese and African origin in the UK to highlight Air France KLM group's network across Africa and Asia.
The Air France activity uses the strapline "Reconnect ...
to people, and "they are not prepared to compromise on this".
This week, Air France KLM dismissed its ...
05 Oct 2011
| by Daniel Farey-Jones
Air New Zealand has launched a series of online videos in the US, featuring sheep twins, Playboy...In March, Air New Zealand extended its relationship with Albion, the incumbent agency on its pan ...
West Coast for the airline.
The quirky ads focus on Air New Zealand s Skycouch concept, which allows ...
London, which has worked with Air New Zealand since 2008, last year launched a press and outdoor campaign ...
30 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
Air France has partnered with Café Rouge to encourage customers to travel to Paris over..., by distributing branded Air France postcards across 120 Caf Rouge cafes and restaurants in the UK.
Bastille ...
runs throughout July.
The Bastille-themed postcards direct consumers to the Air France website ...
.airfrance.co.uk .
Verane Brissaud, marketing communications manager, Air France, KLM in the UK and Ireland, said: "Bastille ...