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Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ... will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ... 4 aired a special ad displaying Twitter responses to its premiere of the trailer for the Ridley ...

Ridley Scott's Prometheus to air first synchronised ad on Zeebox

for Ridley Scott's 'Prometheus' at the same time as the film's trailer airs on Channel 4....When the trailer airs on Channel 4, an ad on Zeebox will promote a competition to win a pair of tickets to the UK premiere of 'Prometheus', or 50 tickets to an exclusive pre-premiere screening ... trailer is aired on TV, Zeebox will automatically recognise it and offer viewers more opportunities to win ...

Channel 4 to air bespoke Twitter response ad

Channel 4 is airing the world premiere of the trailer of Ridley Scott's 'Prometheus' in the first break of 'Homeland' on Sunday (29 April) as part of activity devised by Vizeum. It will be followed by showing fans Twitter responses in a bespoke ad in the next break. The film marks a return to the sci ...

Air New Zealand gives consumers cashback for social media plugs

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin. The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ...

Air New Zealand 'premium enjoyment' by Albion

Albion has created digital and print work for Air New Zealand....The ad executions take viewers directly into Air New Zealand's cabin, giving a first-person view of what travellers experience and how they can enjoy the space, whether flying alone or with a partner. ...

Rape awareness campaign to stay on air despite 95 complaints

The ad, this is abuse , was created for the Home Office by Rainey Kelly Campbell Roalfe/Y R and went on air on 5 March. It is aimed at 13- to 18-year-olds and shows a teenage couple alone in a bedroom, upstairs at a house party. The boy pushes his girlfriend on the bed and has sex with her, despite ...

Air tax rise sparks further lobbying from airline heads

An 8% increase in Air Passenger Duty (APD) came into effect yesterday (1 April), sparking further

Air tax hikes will 'undermine' Olympics, says BA chief

(IAG), has again hit out at the Government's expected hike in air taxes, saying it will "undermine...Walsh said the expected 8% hike in Air Passenger Duty (APD) in April will deter visitors to the UK. British Airways has paid 40m in sponsorship money to be the official airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions on the Olympics. It ...

Air New Zealand 'The Kiwi Sceptics' by Host

Air New Zealand has launched its biggest Australian campaign in the past decade....The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby. Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...

Love is in the air at IPA

Stick on a Barry White track, slip into something comfortable and let adland smoothie Moray MacLennan make your Valentine's dreams come true.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.