Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
, track or field while they are out and about. TalkSport's on-air bulletins will be transformed ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ... mobile audience will be able to keep in contact with TalkSport's coverage while out and about on-air ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
. UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ... to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...
The man who would be king
17 May 2012
Groupe chief executive for the past 25 years and one of the most influential figures in France, the game could yet end with an unexpected twist. For anybody outside France, it's hard to understand what a ... in Morocco; Naouri in Algeria, then a French colony) and came to France as children. Both hail from bourgeois ...
Things we like
17 May 2012
, it is nice to hear that a commercial TV station is catering for our nostalgic whimsies. The Skyand Freesat-aired ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
