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Foxy Bingo signs up for second summer with Smooth and Real Radio

includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

, track or field while they are out and about. TalkSport's on-air bulletins will be transformed ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ... mobile audience will be able to keep in contact with TalkSport's coverage while out and about on-air ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday. From today (4 May) the competition will be promoted on-air across ...

BT London Live signs up Duran Duran and Stereophonics

London Live is being put on as a partnership between Mayor of London, The Royal Parks and The London Borough of Tower Hamlets. It is sponsored by BT, which beat competition from Sainsbury s and Lloyds TSB, as first revealed by Marketing . The London Live activity will kick off with an open air ...

Think BR: There's more to live-event sponsorship than music festivals

to come. Canon, for example, has done some lovely work in recent years at the Royal International Air ...

ITV seeks new Coronation Street sponsor

The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...

Reebok fitness competition lands TV slot

'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...

Discovery Networks UK renews sponsorship deal with Kärcher

. The sponsorship also encompasses quarterly branded on-air and online competitions and inclusion in Discovery ...

Admiral to sponsor motoring on Discovery

, starting on 1 April and encompassing a broad range of on-air activity and digital support....the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on-air ... in the sponsorship is a quarterly on-air competition to run throughout the 12-month period, with extensive promotion ... will be devising exciting on-air and digital executions, which will allow Admiral to engage directly with our ...

Aviva signs radio deal to promote health insurance

The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.