SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
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The scent of MacBook: artists create Apple fragrance
17 Apr 2012 | by Matthew Chapman
Australia-based artists group Greatest Hits, comprising artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, created the scent in collaboration with fragrance company Air Aroma. Greatest Hits ... . Professional perfume makers in France unboxed a new Apple MacBook Pro while making the fragrance in order ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
announced a tie up with broadcaster Eurosport to produce and air a new show to document the CrossFit ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
is not the worst; it just ended up in front of a marketer who has bought and paid for a house in France (among ...
Game Group to close 277 stores and put up for sale
26 Mar 2012 | by Matthew Chapman
in Basingstoke with operations in the UK and Ireland, Spain, Portugal, France, Czech Republic and Australia ...
Jarvis Cocker helps boost Eurostar passenger numbers
08 Mar 2012 | by Ed Owen
. It was previously an association of three companies British-based Eurostar and the national railways of France ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, International Airline Group (IAG) Walsh said the expected 8% hike in Air Passenger Duty (APD) in April ...
Branson seeks to block BMI takeover by IAG
17 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
at Heathrow. IAG argues that its main European rivals, such as Lufthansa Group and Air France/KLM have a ...
Starwood Hotels & Resorts appoints marketer to head up UK brands
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
manager for low-cost carrier bmibaby, and marketing manager at Bahraini airline Gulf Air. Hauvespre ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
