Think BR: Social TV - choose your own adventure
27 Feb 2012 | by Guillermo Christen
of an alternate backchannel of activity and communication that is occurring while the TV programme airs ...
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Adidas 'Space Diver launch' by Creature London
27 Mar 2012
The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...
Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles
13 Feb 2012
The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
, France, Spain and the Netherlands. ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...
My Media Week: Catherine Becker
22 Nov 2011 | by Hayley Pinkerfield
at IPC, about some activity. Everyone is warming up for today's communication challenge an air ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
I ve recently returned from a business trip to Argentina. The IAB in Buenos Aires asked me to present at their industry conference, and explain how the UK became the most successful online advertising market in the world, commanding 27% share of spend. Whilst the Argentines enjoy a huge share of tango ...
C4 holds steady at top of BR app chart
07 Oct 2011 | by Sophie Maden
to air its live finals from tomorrow (8 October). Last week's highest new entry, Asos, drops four ...
Virgin Atlantic releases Trip Journal app
20 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
. On Monday, Virgin Atlantic called for the Air Passenger Duty (APD) to be increased on short-haul flights, proposing a 20 flat rate, in order to redress the disparity between APD charges on short- and long-haul air ...
Pringles 'crunch band' by Crispin Porter + Bogusky
05 Jul 2011
The app is an air instrument powered by a mobile phone s built in accelerometer and is called The Pringles Crunch Band. It s currently available in the UK and in Nordic countries. Users can unlock new instruments by scanning Pringles barcodes, and earn badges to post on Facebook. With the empty tube ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
