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2012 CES offers a glimpse into the future for brands

, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...

Think BR: It takes two to tango

I ve recently returned from a business trip to Argentina. The IAB in Buenos Aires asked me to present at their industry conference, and explain how the UK became the most successful online advertising market in the world, commanding 27% share of spend. Whilst the Argentines enjoy a huge share of tango ...

How creativity takes centre stage at Google

positive response when it launched on YouTube that it decided to air its first-ever TV ad in America last ...

How long can the UK dominate the European digital landscape?

digital advertising markets by value, the UK, France and Germany, accounted for 60% of the 14.7bn spent ... Norway 1%, France, Denmark and Netherlands at 2% and Germany 5%. It was the smaller, less mature markets ... " markets, those of Germany and France, lie in 6 th and 7 th position, with 18% and 15% respectively ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.