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2012 CES offers a glimpse into the future for brands

, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...

Levy's Weborama launches JV with Hi-Media

six European countries including France, Spain and the UK. Hi-Media, which posted sales in excess ...

Think BR: It takes two to tango

I ve recently returned from a business trip to Argentina. The IAB in Buenos Aires asked me to present at their industry conference, and explain how the UK became the most successful online advertising market in the world, commanding 27% share of spend. Whilst the Argentines enjoy a huge share of tango ...

Vivaki Nerve Center partners with Weborama in European deal

. The company currently has partnerships with Vivaki agencies in France and Spain and the extended strategic ... to leverage the success stories we ve had with the agencies in France and Spain and to extend the relationship ...

How creativity takes centre stage at Google

positive response when it launched on YouTube that it decided to air its first-ever TV ad in America last ...

Facebook ad prices rise as brands ramp up campaigns

TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011. In the UK specifically, CPC grew ...

Loyalty schemes to push mobile payments

, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...

How long can the UK dominate the European digital landscape?

digital advertising markets by value, the UK, France and Germany, accounted for 60% of the 14.7bn spent ... Norway 1%, France, Denmark and Netherlands at 2% and Germany 5%. It was the smaller, less mature markets ... " markets, those of Germany and France, lie in 6 th and 7 th position, with 18% and 15% respectively ...

AdMeld plans video move after fresh investment

processes more than 40 billion ad transactions a month, also serves publishers in Germany, France, Spain ...

Clash-Media shuts UK trading operation

globally, including offices in the UK, the US, Germany, France and Scandinavia. The company launched ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.