Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
, why can't I buy Y?". There is also an element of 'finger in the air'. I have no idea what the take ...
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2012 CES offers a glimpse into the future for brands
19 Jan 2012
, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...
My Media Week: Catherine Becker
22 Nov 2011 | by Hayley Pinkerfield
at IPC, about some activity. Everyone is warming up for today's communication challenge an air ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
I ve recently returned from a business trip to Argentina. The IAB in Buenos Aires asked me to present at their industry conference, and explain how the UK became the most successful online advertising market in the world, commanding 27% share of spend. Whilst the Argentines enjoy a huge share of tango ...
Microsoft to break records with Windows Phone 7 campaign
11 Oct 2010 | by Sara Kimberley
Eight global ads, created by Crispin Porter + Bogusky, will launch across Europe from tomorrow and air in the US on 25 October. The humorous ads aim to break through the clutter in the smartphone market by featuring awkward moments that people find themselves in while immersed in their phones ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
digital advertising markets by value, the UK, France and Germany, accounted for 60% of the 14.7bn spent ... Norway 1%, France, Denmark and Netherlands at 2% and Germany 5%. It was the smaller, less mature markets ... " markets, those of Germany and France, lie in 6 th and 7 th position, with 18% and 15% respectively ...
Andrew Walmsley on Digital: Shifting balance of power
14 Jul 2010 | by Andrew Walmsley
'Azur in South East France. A fishing village that was owned by monks and attracted pilgrims in the 11th century ... of the railway made the town more accessible still. Cannes is France's second-most important city ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
