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The scent of MacBook: artists create Apple fragrance

Australia-based artists group Greatest Hits, comprising artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, created the scent in collaboration with fragrance company Air Aroma. Greatest Hits ... . Professional perfume makers in France unboxed a new Apple MacBook Pro while making the fragrance in order ...

Pernod-Ricard revives Absinthe with global campaign

influence, following last year's legalisation of the spirit in France after a nearly a century...The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Appointment to view: Behind the scenes of the Tropicana Sunrise

metres into the air. Over 1.2km of cable was used and the wind was a major worry for the crew in case ...

Evian brings the Alps to London

on the South Bank, to receive a "one-off pure experience", including fresh air from the Alps and a warm log ... , which is why we are dropping a container with fresh air from the Alps, with an eating and drinking ...

Dave and Absolute Radio back comedy award

(7 November) with both media owners giving it coverage on-air and on their online and social media ... but provide off-air exposure at grass roots level in over 100 local comedy venues nationwide." Follow ...

A Social Adventure: why events need social media

When hip-hop stalwart Eminem asked fans at this year's V Festival to wave their lighters in the air, the majority of the crowd instinctively reached for their smartphones instead. From a distance, the thousands of beams of light in the sky created a similar effect, but also reflected a wholesale change ...

Admen pull the strings in Punch and Judy campaign

M&C Saatchi is claiming to have made the first ever ad to air during a live Punch and Judy show

Burger King brings The King to the UK

in a fresh 60-second TV spot, created by Crispin Porter Bogusky. The new spot, currently on-air ...

A slam dunk for brands

, thanks in part to its association with urban culture. Nike's Air Jordan brand, launched in the mid-80s ... means racking up a lot of air miles. In contrast, NFL teams play 16 regular season games a year ...

Cake specialist Broderick's prepares UK launch

. The Broderick s UK launch is expected to be followed by launches in France, Germany and Denmark ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.