Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
. UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ... to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...
2012: The year of NFC contactless payments?
11 May 2012 | by Sarah Shearman
, expiry date and name. 'It was simply a case of the details coming out through the air,' added Cannon ...
Thomas Cook head knocks Government's 'stay at home' campaign
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
, according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
