Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
is not the worst; it just ended up in front of a marketer who has bought and paid for a house in France (among ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
Facebook ad prices rise as brands ramp up campaigns
19 Jul 2011 | by Sarah Shearman
TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011. In the UK specifically, CPC grew ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
of growth (11.4%) to $56.7m. France is tipped for 4% growth annually to a valuation of $80.9bn by 2015 ... ,085 85,543 United Kingdom 70,857 76,304 77,223 74,404 76,794 France ... ,229 United Kingdom 78,960 82,119 85,352 88,643 92,063 France 69,244 72 ...
Event for senior marketers to launch in September
15 Feb 2011 | by Staff
been involved with marketing for many decades are throwing their hands up in the air and saying that we ...
Trading places: this week's people moves
11 Feb 2011 | by Susan Billinge
under a cloud after making sexist comments off-air, are to present a daily morning show on TalkSport ...
The Year Ahead
11 Jan 2011 | by Nicola Clark
such as our online 'Air Wick Fresher Homes Club'. In summary, 2011 will remain a tough economy in the UK ...
WPP overtakes Omnicom as biggest marketing group
05 Jan 2011 | by Daniel Farey-Jones
, France's Havas and the UK's Aegis occupied the next three places. Dentsu was strong on profitability ...
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
of all time. These are soft sessions with soft outputs, conducted in bland, air-conditioned rooms ...
Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
purer air of selling 'smart invisibles' such as advice and business services, with their healthier ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
