10 May 2012
| by Rachel Barnes
director, Belgium, Holland and France, P G (1979-1986)
- Category manager and marketing director, P G France (1986-1989)
- Vice-president and general manager, P G Iberia (1989-1995)
- Vice ...
12 Apr 2012
| by Daniel Farey-Jones
'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out.
This time the user can travel through time with the pair by entering years ...
22 Feb 2012
| by Jane Bainbridge
://offlineHBPL.hbpl.co.uk/news/OKM/richedit/yilmaz.jpg" alt="" width="120" height="140" />Yilmaz Erceyes, air fresheners and surface cleaners business leader ...
13 Feb 2012
| by Maisie McCabe
The Bakers Meaty Meals ad by DDB UK recreates 'The Italian Job' and features a pack of dogs re-enacting scenes from the film.
The ad originally aired last summer with a soundtrack designed for humans. The new, remixed version, complete with additional high-pitched sounds that only dogs can hear ...
14 Sep 2011
| by Loulla-Mae Eleftheriou-Smith
Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign
27 Jul 2011
| by Oliver Luft
Procter & Gamble (P&G) air freshener brand Febreze will launch the UK leg of its first global cross...of the air freshener brand.
The idea for the new strategy, which moves away from the brand's comedic ...
.
Gary Coombe, global vice president of Air Care and Western European homecare for P G, said: "The ...
the first time an air freshener brand had used "real people" to demonstrate a product's efficacy in this way ...
11 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is today launching a £3m marketing campaign to support its new Air Wick...and automatically activate its air-freshening mechanism.
National TV and press ads by Euro RSCG, supported ...
in the Air Wick".
The campaign is part of a 10m marketing spend by RB this year on the Air Wick brand ...
that it creates a while new category of air care.
"We believe the product will make simple motion detection air ...
29 Jun 2011
Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.
05 May 2011
| by Gemma Charles
consumer feedback. Some of our biggest ideas come that way.'
Air Wick Freshmatic was one idea initially ...
28 Apr 2011
| by Daniel Farey-Jones
the UK and France "were resilient in difficult circumstances".
The decline was due to falling volumes ...
countries, including Greece, France, the Netherlands and Belgium, concerning a variety of product markets ...