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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Hunter and bear return for TippEx

'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out. This time the user can travel through time with the pair by entering years ...

Sector Insight: Surface cleaning and care

://offlineHBPL.hbpl.co.uk/news/OKM/richedit/yilmaz.jpg" alt="" width="120" height="140" />Yilmaz Erceyes, air fresheners and surface cleaners business leader ...

Bakers creates TV soundtrack just for dogs

The Bakers Meaty Meals ad by DDB UK recreates 'The Italian Job' and features a pack of dogs re-enacting scenes from the film. The ad originally aired last summer with a soundtrack designed for humans. The new, remixed version, complete with additional high-pitched sounds that only dogs can hear ...

Air Wick launches £3m Christmas push

Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign

Febreze kicks off UK leg of global push

Procter & Gamble (P&G) air freshener brand Febreze will launch the UK leg of its first global cross...of the air freshener brand. The idea for the new strategy, which moves away from the brand's comedic ... . Gary Coombe, global vice president of Air Care and Western European homecare for P G, said: "The ... the first time an air freshener brand had used "real people" to demonstrate a product's efficacy in this way ...

Air Wick launches £3m marketing campaign

Reckitt Benckiser (RB) is today launching a £3m marketing campaign to support its new Air Wick...and automatically activate its air-freshening mechanism. National TV and press ads by Euro RSCG, supported ... in the Air Wick". The campaign is part of a 10m marketing spend by RB this year on the Air Wick brand ... that it creates a while new category of air care. "We believe the product will make simple motion detection air ...

Airwick 'fresh air' by Euro RSCG London

Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.

Reckitt Benckiser after Becht: a hard act to follow

consumer feedback. Some of our biggest ideas come that way.' Air Wick Freshmatic was one idea initially ...

Unilever plans further cost reductions after inflation warning

the UK and France "were resilient in difficult circumstances". The decline was due to falling volumes ... countries, including Greece, France, the Netherlands and Belgium, concerning a variety of product markets ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.