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Unilever campaign celebrates feet, the 'unsung heroes'

. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ... by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Nivea Sun sponsors hit Disney Junior show

As part of the campaign, and to coincide with the upcoming Easter holidays, Nivea Sun is sponsoring a 'Jake s All Aboard Easter' season. Episodes of 'Jake and the Never Land Pirates' will screen back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Bourjois taps into London Fashion Week

Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Axe 'the cleaner' by Lowe/Ponce

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Durex campaign promises to help couples get in sync

The campaign by Euro RSCG London will launch on YouTube on 1 February, before airing on UK channels ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ...

The Annual 2011: Top 10 worst celebrity ads

. Quite how this ad, created by the Paris-based Leg, came to air is still a mystery, simply because we can ...

Reckitt Benckiser sexes up the kitchen cabinet

, Air Wick and Cillit Bang among them - with others of somewhat more stimulating appeal. Today, Gaa ...

Boots 'Christmas... brought to you by the girls' by Mother

It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny s Restoration Nightmares . A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider. Elizabeth Fagan, the Boots marketing director, said: "Women ...

Lynx unveils £5.6m ad drive for 'Final Edition'

The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity ... of Air's Sexy Boy. Lynx signed up model Kelly Brook for further activity on the Lynx Excite range ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.