Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
, Air Wick and Cillit Bang among them - with others of somewhat more stimulating appeal. Today, Gaa ...
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Global Radio strikes first partnership with Anadin
13 Mar 2012 | by Matthew Chapman
The partnership, which was brokered by Vizeum, includes a promotion that features Heart breakfast show presenters Jamie Theakston and Harriet Scott "solving life's little problems". People will be invited to share their problem live on air and a weekly winner will be given a 1,500 prize to solve ...
Air Wick launches £3m Christmas push
14 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign
Reckitt Benckiser hands Pane global role
01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
director for Brazil and Latin America, global category director for Air Care, and general manager of the UK ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia. Reckitt Benckiser ...
TBWA\Manchester creates first ad for Seven Seas
21 Sep 2010 | by Sara Kimberley
of the US and that the Golden Gate bridge in France San Cisco connects to Iceland. The film, which ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
brand Clearasil, Cillit Bang cleaning products, Nurofen analgesics and Air Wick air fresheners ... marketing roles, ERCO and Bolton Group 2000-present: Brand manager, working on Air Wick and Finish ...
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
, and in the collection of essays themselves. The authors' views are also given an airing online, along with short ...
Benadryl boosts online activity in allergy push
25 May 2010 | by Gemma Charles
entitled 'Air raid updates' allows users to enter their postcode to get up-to-date information ...
Mother wins £66m Nurofen business
08 Oct 2009 | by Kate Nettleton
to pitch for the Air Wick advertising account a pitch that is still ongoing. Since its appointment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
