Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax
20 Oct 2011 | by Alex Brownsell
company-wide presentation in the days before the ads aired. Kehoe herself describes the campaign ...
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HSBC promotes Philip Mehl to pan-Euro role
19 Apr 2012 | by Alex Brownsell
Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...
Pitch update
13 Oct 2011
Media agencies have been kept busy these past few weeks, with pitches taking place for Air France...agencies are recovering from a pitch last week for Air France, in which its international business is up ... , which was held at Air France's headquarters in Paris. It's crunch-time on the 90 million DFS ...
Lloyds TSB and Absolute Radio mark Olympic countdown
25 Jul 2011 | by Maisie McCabe
a deal with Absolute Radio for a one-day on-air promotion to mark the 12-month countdown...on air today (25 July) and tomorrow across the Absolute Radio network, which includes digital stations ... to the Olympic Games through on air competitions, while more tickets will be offered through the Absolute Radio ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
of me. I don't know who this is talking to. It's not me. I'm sure this will be screened in France ...
Banking giant BNP Paribas looks to boost brand overseas
19 Nov 2010 | by Alex Brownsell
The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
, and in the collection of essays themselves. The authors' views are also given an airing online, along with short ...
Nationwide 'Little Britain' by Leagas Delaney
14 May 2010
Featuring Matt Lucas and David Walliams as Lou and Andy, Vicki Pollard and the Victorian Ladies, the adverts break on May 16 and run across TV, posters, print, online and in branches. Video 1 - Yeah, but, no, but Video 2 - We're ladies A further advert, 'Yeah, I Know' will air on May 24. ...
And in the real world... BBC, Lloyds, Alistair Darling and Christmas
27 Nov 2009 | by Noel Bussey
0 1 32 184 1 1 225 11.773 0 0 0 Recession is still in the air, job ...
Crédit Agricole signs Sean Connery to promote 'green bank' positioning
24 Nov 2009 | by Alex Brownsell
to front an ad campaign pushing the brand outside of France....for Green Banking'. Ads will first air from 23 November to 19 December, with a second burst between 18 January and 14 March next year. Cr dit Agricole operates more than 8,000 bank branches in France ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
