PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
have our British Airways co-brand cards for those who want to collect air miles with that airline. We ...
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American Express backs C4 'Hidden Talent' documentary series
28 Feb 2012 | by Alex Brownsell
The Hidden Talent documentary series, which will air in the coming weeks, was co-created by Amex and production company Silver River. Hosted by Richard Bacon, it will explore the hidden talents of ordinary people, including language learning, opera singing and free diving. Viewers will also be able to take ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
. In the travel space, for instance, we have our British Airways co-brand cards for those who want to collect air ...
American Express pitches philosophy in new TV ad
08 Nov 2010 | by Daniel Farey-Jones
pure brand-focused ad to be aired. The 30-second ad broke on Friday and will air nationally on ITV ...
American Express launches interactive campaign with Mark Ronson
17 Sep 2010 | by Mark Banham
will have their experiences turned into a short firm, to be aired on national TV. The overall winner ...
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
, and in the collection of essays themselves. The authors' views are also given an airing online, along with short ...
MasterCard promotes Gangotena to top marketing job
07 Apr 2010 | by Alex Brownsell
Music-PolyGram in France. Gary Flood, president of global products and solutions for MasterCard, said ...
Leo Burnett leads Campaign Photo shortlist
15 Jul 2009 | by Suzanne Bidlake
, and Lowe London, also with three nominations. Finalists represent countries as disparate as Brazil, France ...
MasterCard sponsors 2011 Rugby World Cup
09 Feb 2009 | by Ed Kemp
The tournament will be hosted by New Zealand and will see 20 teams compete over 48 matches. The last RWC, which saw South Africa crowned world champions for the second time, was hosted by France two years ago. The event attracted a cumulative global audience of more than 4.3bn viewers. MasterCard has ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
commercials a few weeks after they first go on air. How it works * Xtreme Information draws up a list of all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
