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Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire ...

Danone ramps up marketing for Evian and Volvic brands

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Britvic J2O 'cats and dogs' by BBH

is airing on TV and online. ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

ITV signs up Pepsi for Shazam-enabled ad in BGT final

into its "unwrap gold" ad, which will also air during the 'Britain's Got Talent' final. The Shazam ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

, from a packed beach to a fashion show where people are frozen in mid air. The pair end up at a Nicki ...

Coke partners with TalkSport for Euro 2012

) and will include on-air activity, a branded microsite on TalkSport.co.uk and mentions on TalkSport's Facebook ... for TalkSport, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner ...

Twinings to build on Gets You Back To You campaign

and creative director Paul Brazier. Media planning and buying is by Zenith and the first airing is scheduled ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...

Cravendale unveils Muppets campaign

The 20-second spot aired last night (6 February) on ITV during 'Coronation Street', as part of Cravendale's tie-up with the release of 'The Muppets' film on 10 February. The ad by Wieden+Kennedy features Kermit the Frog and Pepe The King Prawn at a breakfast table. Kermit tells the Spanish prawn ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.