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Bakers creates TV soundtrack just for dogs

13 Feb 2012 | by Maisie McCabe

The Bakers Meaty Meals ad by DDB UK recreates 'The Italian Job' and features a pack of dogs re-enacting scenes from the film. The ad originally aired last summer with a soundtrack designed for humans. The new, remixed version, complete with additional high-pitched sounds that only dogs can hear ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Foxy Bingo exposes all in new ad

10 Feb 2012 | by Sara Kimberley

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

listeners register their names and, if read out on air, they can then ring in to win a prize. The number ... aired, there was an increase in visitors to the site of up to 50%, an 8% rise in sales and 0.73% upturn ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ... with everything from the on-air trails, to the Sport light-sabre covers." Follow Maisie McCabe on Twitter ...

Why we're loving ... Grant Orchard, senior animation director, Studio AKA

09 Feb 2012

. I'm really inspired by ... fresh air and a good walk. All my best ideas come when I'm walking ...

My Desk: Steve Henry

09 Feb 2012

But you'll see three computers on the floor. Bloody computers. I've got a big PC desktop downstairs in another room, then I bought a laptop (1), which was too big to carry around, then a notebook (2), which was too slow, then an iPad (3), which was a laugh for a while, and finally a Macbook Air (4 ...

Soft Bowl 2012

09 Feb 2012

for America. The huge emotion this ad evoked came as a breath of fresh air, reminding me of what a great Super ...

Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Cravendale unveils Muppets campaign

07 Feb 2012 | by Sara Kimberley

The 20-second spot aired last night (6 February) on ITV during 'Coronation Street', as part of Cravendale's tie-up with the release of 'The Muppets' film on 10 February. The ad by Wieden+Kennedy features Kermit the Frog and Pepe The King Prawn at a breakfast table. Kermit tells the Spanish prawn ...

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