NEWS: McCanns beats rivals in dollars 200m Coke battle
12 Jan 1995 | by JOHN OWEN
some sponsorship work for Coke in France and is also Europe s biggest media network. The task ...
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Sony 'armchair' by BMP
17 Jan 1995 | by John Tylee
BMP devised the spot in which a besuited man in an armchair is seen freefalling through the air. Just as he is about to crash too the ground he changes channels to stop the high-excitement of watching his Sony TV becoming a tad too realistic. As he plummets back to reality and his living room his ...
NEWS: Souter named to succeed Abbott
12 Jan 1995 | by JOHN TYLEE
, and produced the synchronised flying commercial for Delta Air Lines. I ve had my eye on Peter ...
THIS WEEK: Danish Bacon ...
11 Jan 1995
Danish Bacon is back on air from January 22 with this new TV execution showing a couple...Danish Bacon is back on air from January 22 with this new TV execution showing a couple interviewing au pairs before they find the perfect one: a Danish girl whose favourite pastime is cooking Danish Bacon. Thew campaign is through WCRS. ...
THIS WEEK: Reckitt’s unites ads at McCann’s
11 Jan 1995
into four product categories: air care, lavatory care, hard surface cleaners and insecticides ...
THIS WEEK: Heineken furore sparks sponsor review from ITC
11 Jan 1995
tapes of the programme aired last Friday. We are looking at the tapes to check that the programme ...
TECHNIQUE: SPONSORSHIP; Vision of the future
11 Jan 1995 | by MICHAEL BARRETT
for off-air exploitation. Leading firms have tried to muscle in on sponsorship - a few with limited ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
