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BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

and relationship management at Air Miles, argues that increased use of direct mail for business campaigns has ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

Spooner. Marketing Chris Evans s TFI Friday TV chat and music show is set to go on air five ...

THIS WEEK: JS out to lure high-spenders,

07 Nov 1996 | by JULIAN LEE

. What you get for pounds 250: pounds 2.50 off shopping or 40 Air Miles which can be exchanged ...

SUPPLEMENT: TELEMARKETING & DRTV; Gale warning for above-the-line?

10 Oct 1996 | by LOUELLA MILES

91,500 in 1986 to 352,000 in 1995 - sparked by the entry of Air Tours and Thompson into the market ...

SUPPLEMENT: DRTV; Network expansion

01 Aug 1996 | by KEN GOFTON

, with branches in Munich, Amsterdam, France and the UK. It is not a pure telemarketer but a major reseller ... it will have 21 offices in Europe, including nine in France alone, and one in Brussels with 65 operators ...

SUPPLEMENT: SALES PROMOTION; Why loyalty has just got personal

25 Jul 1996 | by LOUELLA MILES

list) and in-flight (Air Miles for all on-board purchases, discount airport parking, and telephone ... blurring. The big loyalty programmes run by Air Miles and Argos Business Solutions (ABS), for example ... s loyalty. Shell was the first to break the mould with Air Miles, producing an intelligent card ...

NEWS: Row looms for EU over Euro ad law alignment

17 May 1996 | by JOHN TYLEE

advertising and Sweden s veto of all advertising directed at children. France s restrictions on alcohol ...

MARKETING MIX: COMMENT; Economical with the truth about direct mailings

16 May 1996 | by DRAYTON BIRD

I often quote The Economist: its air of lofty omniscience can be very persuasive. However, I only...I often quote The Economist: its air of lofty omniscience can be very persuasive. However, I only quote them on matters of fact, because in matters of opinion too often it talks tripe - as the following extract from page 95 of the April 27 issue shows: As the morning post too often ...

BELOW-THE-LINE: Awards to promote a diversity of talent

09 May 1996 | by MIKE HEWITT

recently , he says. In design and film terms it was absolutely extraordinary. Frances Newell ...

NEWS: STOP PRESS

19 Apr 1996

, the Netherlands and France. Hyder is first client for SWALEC man Huw Roberts, director of public ...

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