to remove filtersNEWS: Danone axes MD post
19 Dec 1996
managing director Marc Roubaud, who is thought to be returning to France. Danone yoghurts have ...
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ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
and is to issue a corporate expenses Amex card with United Airlines next year. NatWest already offers Air ... in France. Spokeswoman for Amex Jane Drew says the deal will ultimately provide NatWest with a ...
ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’
19 Dec 1996
details of the holidays featured on the show. The deal also gives Airtours a 15-second on-air mention ...
NEWS: STOP PRESS
19 Dec 1996
. Channel 5 has appointed US design company Silver Hammer to build on-air branding for the channel ...
MEDIA: Stations seek brand values’
19 Dec 1996 | by ANNA GRIFFITHS
campaign. Traditionally, broadcasters do not spend very much marketing their medium in off-air ...
ADVERTISING & PROMOTION: Honesty is by far the best policy in battle for votes
12 Dec 1996 | by DRAYTON BIRD
audiences. Otto Strasser described his technique: He enters a hall. he sniffs the air, feels his way...audiences. Otto Strasser described his technique: He enters a hall. he sniffs the air, feels his way ...
NEWS: Retailer to widen Gap in Europe
12 Dec 1996
outlets in the UK, 17 in France and six in Germany. ...
MARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that
12 Dec 1996 | by SIMON MARQUIS
. Sandwiched between France and Germany and stultified by the awfulness of the European Union, and simply ...
MARKETING FOCUS: Why no Euro vision?
12 Dec 1996 | by LAURA MAZUR
in France, Belgium, Spain or Italy we would probably be saying much the same thing. It is the Germans ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
and relationship management at Air Miles, argues that increased use of direct mail for business campaigns has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
