to remove filtersMARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that
12 Dec 1996 | by SIMON MARQUIS
. Sandwiched between France and Germany and stultified by the awfulness of the European Union, and simply ...
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NEWS: Danone axes MD post
19 Dec 1996
managing director Marc Roubaud, who is thought to be returning to France. Danone yoghurts have ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
and relationship management at Air Miles, argues that increased use of direct mail for business campaigns has ...
NEWS: Westbay hands the Brasserie new slice of Metz advertising
06 Dec 1996
. The first ads went on air in June to support the launch at the beginning of July. The agency ... of the new campaign have not been finalised, but the aim is to have ads on air by Easter 1997. However ...
NEWS: Budget report - What it means; Clarke keeps most marketers happy but hurts some sectors,
28 Nov 1996
. Another potential loser is the travel industry, which expressed surprise at the decision to double air ... and brought into line with France. This does nothing to reduce our problem with cross-border trading ... angrily to the move by the Chancellor to double air passenger tax from November 1997, with British ...
ADVERTISING & PROMOTION: ITC clears HHCL Tango ad after jingoism claims
28 Nov 1996
characters. The 90-second film, which costed pounds 2m to air on the weekend it broke, shows Tango ...
NEWS: Walkers unveils lower fat crisp
28 Nov 1996
pounds 5m TV campaign. It will be aired early next year in the five southern TV regions in which ...
THIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
in acquisitions and new product development. In September it paid pounds 115m for one of France s leading ...
THIS WEEK: Hooch relaunch drops cartoons
21 Nov 1996
confirmed that it will go ahead with TV ads, designed by Euro RSCG Wnek Gosper, which will air before ...
THIS WEEK: Pepsi spoofs Word
14 Nov 1996
items. The ads, made by Planet 24, air on Saturday and run for six weeks, taking up the entire ... to numbers printed on packs of Pepsi. A number will be chosen on air and 10,000 viewers whose cans have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
