27 Sep 1996
| by CAROLINE MARSHALL
Bartle Bogle Hegarty this week unveils its debut work for British
Airways Air Miles loyalty...Bartle Bogle Hegarty this week unveils its debut work for British
Airways Air Miles loyalty ...
.
The marketing partnership that was struck in June between Sainsbury s -
which offers Air Miles to holders ...
, which delivers the message You don t have to fly to enjoy
Air Miles , stars an ostrich in a series ...
27 Sep 1996
| by STEVE BEVAN
Germany, France and the Netherlands as it intensifies
its assault on Europe s pounds 1 billion...Royal Mail International is ploughing an estimated pounds 150,000 into a
PR campaign across Germany, France and the Netherlands as it intensifies
its assault on Europe s pounds 1 billion ...
country. The unsuccessful agencies were: in Germany, Leipziger und
Partner; in France, Information et ...
27 Sep 1996
| by STEVE BEVAN
BDDP, France s third-biggest advertising agency and parent company to PR
firms Financial Dynamics...BDDP, France s third-biggest advertising agency and parent company to PR
firms Financial Dynamics and Lynne Franks, has been sold to UK ad agency
GGT (formerly Gold Greenlees Trott) for pounds 105 million.
The deal ends months of speculation about the future of the company
after a ...
27 Sep 1996
Despite positive reactions to Tony Blair s airing at the recent GPC
Connect-organised business...Despite positive reactions to Tony Blair s airing at the recent GPC
Connect-organised business conference, New Labour s attempts to woo
industry leaders at its own bash are looking somewhat shaky.
Labour was advised by business campaign group London First that it
intended to run an 8am fringe ...
27 Sep 1996
| by MEG CARTER
into Europe and
beyond. The station went off air in 1992 due to increased competition on
better quality FM ...
in London, I turned on Jazz FM and thought if only I could drive to my
home in France with the same ...
,
the service will be mostly in English, although in France it will be
Anglo-French, in Germany Anglo ...
27 Sep 1996
| by ROBERT DWEK
brand into UK lifestyles, emulating its success in France, and to
convey a lot of information in a ...
27 Sep 1996
French PR agency Moreau Lascombe GCI has opened up a separate lobby firm
under the APCO brand.
A Moreau Lascombe subsidiary, APCO France is headed by general manager
Charles-Henri d Auvigny, formerly an associate director with French
public affairs consultancy Concord Consulting Group ...
27 Sep 1996
| by JOHN-PIERRE JOYCE
communications advice and media relations
support through its affiliates in France, Spain, Italy and Germany ...
27 Sep 1996
| by JOHN-PIERRE JOYCE
has an
established presence, including the UK, Germany, France, Scandinavia and
the Benelux ...
27 Sep 1996
| by RICHARD COOK
cent of the total adspend and more than 11 per
cent in France.
However, the rude health ...
and research director of the France-based bus shelter and
street furniture contractor, J. C. Decaux ...
ranges from 100 per cent of cities with a population greater
than 100,000 in countries such as France ...