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FOR THE RECORD

to help develop its on-air brands as part of an operations and marketing review. The company has ... promotion for Emap On Air using free radios which ran in last week s Campaign has elicited nearly 500 response calls. The campaign devised by Emap On Air, Mother and Michaelides s coverage of the Nationwide ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

-profile sceptic in recent weeks, having aired his doubts about the ability of ad agencies to keep on top ...

Air Miles sorry over call delays

Air Miles has had to write apology letters to 2.5 million customers and open a special Web site...Air Miles has had to write apology letters to 2.5 million customers and open a special Web site ... expected. We began to panic when the waiting time stretched to ten minutes. In response, Air Miles ... .airmiles.co.uk) allows collectors to check their accounts. Ms Goldwag said Air Miles situation was not unique. I ...

OPINION: How adland can learn from the Louise Woodward case - These days, accessing the Net is just child’s play, William Howells says, but few people - including agency staff - see the need for effective planning of the medium

for airing one s views, no matter how radical. So those who put Louise Woodward , into their search ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

Publishing can take on pan-European customer magazines through partners in Holland, Belgium, France ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

opinion in France and across Europe, garner support in European capitals, counter a national boycott ... to expand to other European countries. Where it was impossible a decade ago for anyone other than France Telecom to provide services in France, for example, from 1 January 1998 EU legislation will invite ...

CONFERENCES: Digital delegates - The first virtual conference is now successfully under way - could it be the end of traditional conference venues? Sharon Smith investigates

is generated by people attending a real conference in terms of air, road and railway travel, compared ...

DIRECT: MY BEST SHOT

Atlantic did for air travel - demystify the process and make it relevant to our lives. Our task ...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

glassed-in space, with Yang chewing on a sandwich. There s an air of deliberate casualness, a feeling ...

INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

, comments. The aim is to develop Clinique s online strategy in France, the UK, Australia and Germany ... get information on sun products, log on from France and you get details of make-up colours - it s in ...

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