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FORUM: Is commercial radio right to moan about the BBC? - Is BBC Radio enjoying an unfair advantage over its commercial rivals by using BBC TV airtime to promote its wares? Should the advertising industry be concerned about this uneven playing field and w

of the commercial broadcasting industry, as Tom Toumazis, managing director of Emap On Air, explains ...

Air Miles sorry over call delays

Air Miles has had to write apology letters to 2.5 million customers and open a special Web site...Air Miles has had to write apology letters to 2.5 million customers and open a special Web site ... expected. We began to panic when the waiting time stretched to ten minutes. In response, Air Miles ... .airmiles.co.uk) allows collectors to check their accounts. Ms Goldwag said Air Miles situation was not unique. I ...

Marketing mix: I’ll name that brand in one!

in France and Germany....travelling in France and Germany. Brand X owes its life to his manufacturing manager and nephew, Emil Baumann, who was inspired to experiment with nougat during a visit to France in 1908 ...

Careers: Appointment at MCM Assurance

Helen France has been appointed communications manager within the marketing department of MCM...Helen France has been appointed communications manager within the marketing department of MCM Assurance. She joins the company from Old Mutual Fund Managers, where she marketed the company s range of unit trusts. Prior to that, she worked at the London Stock Exchange where she was responsible ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

, France, Italy, Germany, the Netherlands, Belgium, Scandinavia, the Republic of Ireland, Australia ... standardised data categories for markets including South Africa, Japan, France and Australia. However ... increase. MICROMARKETER GOES DUTCH The Dutch Air Miles franchise LMN, whose shareholders ...

Media: Will Emap’s TV Magic work? - Not content with owning FHM, the UK’s best-selling men’s magazine, and radio station Kiss FM, Emap is also carving itself a niche in the cable and satellite TV market. AMANDA LUTCHFORD reports

candidate to handle Magic s sales package is Emap s radio sales house, Emap On Air. Emap is hoping ...

in France, Steve Shipside argues

-language weeklies are the cornerstone of news coverage in France. And until six months ago it was a crowded...While not as important as their English equivalents on the international stage, French-language weeklies are the cornerstone of news coverage in France. And until six months ago it was a crowded, rather pedestrian market. But then Marianne arrived. Taking its name from the symbol of the French ...

BORDER LINES: LONDON - Westin Hotels books two agencies

and France, and Adam and Partner in Frankfurt will cover Germany. The agencies pitched against Hill...International hotel group Westin Hotels and resorts has appointed two agencies to handle its European media relations. For combined fees of pounds 100,000 Manning Selvage and Lee will cover the UK and France, and Adam and Partner in Frankfurt will cover Germany. The agencies pitched against Hill ...

BORDER LINES: PARIS - Self Image helps Multiassistance

in France next spring. The agency pitched against Citadelle Corporate and Asturial for the work...Spanish insurance claims manager Multiassistance has appointed Self Image to handle its launch in France next spring. The agency pitched against Citadelle Corporate and Asturial for the work. Multiassistance handles claims on behalf of insurance companies and manages 60 per cent of claims in Spain ...

INTERNATIONAL: Boeing views pitches for public affairs brief

Douglas. Boeing wants the appointed agency to monitor environment, air transport ... media relations in London, Brussels, France, Germany Italy, Spain, Sweden and the Netherlands ...

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