to remove filtersREVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...
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Kellogg dishes up a greater role for H&K
12 Dec 1997
public relations over the past few years, picking up accounts in France, Italy, China and Australia ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
single price and include all air passenger duties and other non-optional charges. Record firm ...
CRAFT: CRAFT SECRETS - How a Prague store became a war zone thanks to Virgin Vie/Emma Hall discovers how Quiet Storm created foam floods and deadly scents
28 Nov 1997 | by EMMA HALL
the air. In the ensuing chaos, hundreds of bottles of perfume are smashed. Prague proved a cost ...
CAMPAIGNS: Burgen changes the face of bread - Healthcare PR
21 Nov 1997 | by POPPY BRECH
down side as well as an up side. Allied Bakeries marketing director Frances Brindle seems ...
THE PEOPLE’S JURY: Andrex pup proves appealing - John Owen reports on how viewers responded well to a cute message from FCB
21 Nov 1997 | by JOHN OWEN
, or old executions, back on air and asks two groups of 500 viewers what they think of the advertising ...
FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels
14 Nov 1997 | by KAREN DEMPSEY and STEVE JOHN
opinion in France and across Europe, garner support in European capitals, counter a national boycott ... to expand to other European countries. Where it was impossible a decade ago for anyone other than France Telecom to provide services in France, for example, from 1 January 1998 EU legislation will invite ...
Benetton enters condom market
13 Nov 1997 | by NIGEL CASSIDY
-marketing in the UK, the company hopes to roll out the condoms in France, Denmark, Greece, Russia and Turkey ...
THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver
07 Nov 1997 | by TONY BRIGNULL
Passat Test Track The Passat advertisement is a breath of fresh air. Unlike a great deal ...
ANALYSIS: The end of 30-second ads? - A clutch of infomercials screened on TV at the weekend failed to dispel the unpromising image such ads carry in the UK. But, as Danny Rogers reports, if a winning formula can be found, the rewards could be enormous
06 Nov 1997 | by DANNY ROGERS
Ad agency staff will wince at the word infomercial . Not only is it a further appalling mutation of the English language, but it conjures up images of low-grade, low-craft, US-style advertising. What, then, drove two of the world s biggest companies to air their first infomercials on British ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
