12 Dec 1997
| by JULIETTE GARSIDE
in the region are the UK, Germany, France, Italy
and Spain. Although Hertz does not have agency support in the UK, it
uses PowerAxle in Spain, BDDP Corporation in France and Dragonetti and
Associates in Italy ...
21 Nov 1997
| by IAN DARBY
Dutch software vendor Fenestrae has hired its first PR agency, Text
100 to raise awareness of its brand and office management products. The
account is worth pounds 180,000 a year.
Text will handle PR in the Netherlands, Germany, UK, France and
Belgium.
The agency will also receive a ...
14 Nov 1997
| by IAN DARBY
largest
European markets are the UK, France and Germany but it is also looking
to expand into southern ...
31 Oct 1997
| by IAN DARBY
, with Pietri in France,
Schroder and Schombs in Berlin and Die Strolche in Munich.
The European PR ...
marketing, Pascal Somarriba and co-ordinated the external agencies in
France and Germany.
The Gap ...
03 Oct 1997
sponsors of the football World Cup in
France....Ketchum Paris has been appointed by sports sponsorship company ISL
to publicise the official sponsors of the football World Cup in
France.
The agency will assist ISL in the largest scale ...
in France for the sponsors,
starting from the World Cup draw in Marseille on 4 December. Much ...
19 Sep 1997
| by JULIETTE GARSIDE
by Promodes would
see the formation of the largest food retailer group in France with over
13 per cent...French food retailer Promodes is using Burson-Marsteller to support
its pounds 2.8 billion takeover bid for rival supermarket chain Casino
and its holding company, Rallye. A successful takeover by Promodes would
see the formation of the largest food retailer group in France with over
13 per cent ...
13 Jun 1997
| by ROBERT GRAY
Tesco has named civil servant Lucy Neville-Rolfe as its new
corporate affairs director.
She succeeds Frances Elliott, who died on November 14 last year after a
six-month battle against ...
been expanding in mainland
Europe.
There are 103 stores in France, 43 in Hungary, 31 in Poland ...
09 May 1997
| by JOHN-PIERRE JOYCE
in France. A subsidiary of UK chain The
Carphone Warehouse, The Phone House has already opened two outlets...Mobile phone retailer The Phone House has hired Grayling to support
its shop launch programme in France. A subsidiary of UK chain The
Carphone Warehouse, The Phone House has already opened two outlets in
France and plans to open a further 15 this year and 50 next year.
Recruited following a competitive ...
09 May 1997
| by JOHN-PIERRE JOYCE
Athens,
Stockholm, Buenos Aires and Cape Town for the games. Cohn and Wolfe will
handle media relations...McDonald s has drafted in its public relations adviser Cohn and
Wolfe to support promotion activities for its sponsorship of Rome s bid
to host the 2004 Olympic Games. The city is competing against Athens,
Stockholm, Buenos Aires and Cape Town for the games. Cohn and Wolfe will
handle media ...
25 Apr 1997
| by JEMIMAH BAILEY
that it is only her second
day in the job. Well-groomed and elegant, Galanti is refreshingly free
of airs ...