to remove filtersBudweiser signs up to sponsor NI titles’ World Cup coverage
19 Dec 1997 | by CAROLINE MARSHALL
number of its France 98 supplements and will also run a competition sponsored by Budweiser before ...
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Leo Burnett beats Dorland to pounds 2m John West account
19 Dec 1997 | by KAREN YATES
the advertising for Heinz s fish brands in France under the Petit Navire banner. The appointment of Burnetts ... director at Heinz. The UK and France are the biggest seafood markets for Heinz in Europe. John ...
The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... new TV ads, or old executions back on air, and asks two groups of 500 viewers what they think ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
, is scheduled to run the results of focus group research which evaluates each commercial aired during the game ...
Budweiser sells France ’98 sites
12 Dec 1997 | by JOHN TYLEE
Anheuser-Busch, one of the major sponsors of next year s World Cup in France, has abandoned its...Anheuser-Busch, one of the major sponsors of next year s World Cup in France, has abandoned its ... legal challenge to France s Loi Evin at the European Court of Justice should have EU support ... France. The Anheuser-Busch decision is very bad news, Lionel Stanbrook, the Advertising ...
SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
located in less densely urban locations). Companies such as Cornhill Insurance and Radio Aire have ... of the London air ambulance - for a long time carried out by Express Newspapers - proves there are also ...
AA urges the EU to relax ad bans
05 Dec 1997 | by JOHN TYLEE
. France s Loi Evin, a law that prohibits alcohol advertising, Germany s limits on customer loyalty ... it has resulted in huge losses for the media industry in France and the rest of Europe without any ...
STOP PRESS
04 Dec 1997 | by LISA CAMPBELL
in France next year. United Biscuits has appointed Stephen Leadbeater as the new managing director ... Europe will present the two official theme songs for World Cup France 98 this week at the Draw Ceremony ...
FOR THE RECORD
21 Nov 1997 | by RICHARD COOK
on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...
INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing
21 Nov 1997 | by MICHELE MARTIN
it wants but, in practice, only the biggest markets, such as France and Germany, have the resources or ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
